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Igniting Inspiration: A Persuasion Manual for Visionaries

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Product Description
In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design(tm). A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people-marketers, business leaders, and activists-to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www. ignitinginspiration. com.

Igniting Inspiration: A Persuasion Manual for Visionaries